The managing director of PEP Stores contacted you and would like to make use of your business consulting services. Due to critical changes in their internal and external environments, they need to revise their mission statement. He provided you with their current mission statement and requested that your project team evaluate their mission statement.
The managing director of PEP Stores contacted you and would like to make use of your business consulting services. Due to critical changes in their internal and external environments, they need to revise their mission statement. He provided you with their current mission statement and requested that your project team evaluate their mission statement.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The managing director of PEP Stores contacted you and would like to make use of your business consulting services. Due to critical changes in their internal and external environments, they need to revise their mission statement. He provided you with their current mission statement and requested that your project team evaluate their mission statement.
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