The owner of JustRight grocery use market information classified as segmentation bases to segment consumer goods and service markets. These criteria include demographic, behavioural, psychographic, and psychological factors. Which of the following does not constitute a psychographic segmentation? Select one: A. A Roman Catholic, with a graduate degree B. Enjoys healthy living C. Enjoys Netflix box sets D. Buys quality rather than economy
The owner of JustRight grocery use market information classified as segmentation bases to segment consumer goods and service markets. These criteria include demographic, behavioural, psychographic, and psychological factors. Which of the following does not constitute a psychographic segmentation? Select one: A. A Roman Catholic, with a graduate degree B. Enjoys healthy living C. Enjoys Netflix box sets D. Buys quality rather than economy
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2DYMP
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The owner of JustRight grocery use market information classified as segmentation bases to segment consumer goods and
Select one:
A. A Roman Catholic, with a graduate degree
B. Enjoys healthy living
C. Enjoys Netflix box sets
D. Buys quality rather than economy
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