The Products and Service Offered are  Electric Vehicles (EVs): Charging Infrastructure Solutions: Battery Swapping Services EV Maintenance and Repair Services: Customization and Personalization Requirement:  1) Given the product or service which your business proposes to offer, assess and discuss the three  stages of the strategy-formulation framework, discussed in the course.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

The Products and Service Offered are 

  1. Electric Vehicles (EVs):
  2. Charging Infrastructure Solutions:
  3. Battery Swapping Services
  4. EV Maintenance and Repair Services:
  5. Customization and Personalization

Requirement: 

1) Given the product or service which your business proposes to offer, assess and discuss the three 
stages of the strategy-formulation framework, discussed in the course. (See image below for what was discussed in the course)

2) For each stage, include one (1) tool in your assessment.  

External Factor
Evaluation (EFE)
Matrix
Strategic Positioning
STAGE 1: THE INPUT STAGE
Competitive
Profile Matrix
(CPM)
STAGE 2: THE MATCHING STAGE
Strategic Positioning
and Action Evaluation and Action Evaluation
(SPACE) Matrix
(SPACE) Matrix
Internal Factor
Evaluation (IFE)
Matrix
Boston Consulting
Group (BCG)
Matrix
Internal-External
(IE) Matrix
Grand Strategy
Matrix
STAGE 3: THE DECISION STAGE
Quantitative Strategic Planning Matrix (QSPM)
Transcribed Image Text:External Factor Evaluation (EFE) Matrix Strategic Positioning STAGE 1: THE INPUT STAGE Competitive Profile Matrix (CPM) STAGE 2: THE MATCHING STAGE Strategic Positioning and Action Evaluation and Action Evaluation (SPACE) Matrix (SPACE) Matrix Internal Factor Evaluation (IFE) Matrix Boston Consulting Group (BCG) Matrix Internal-External (IE) Matrix Grand Strategy Matrix STAGE 3: THE DECISION STAGE Quantitative Strategic Planning Matrix (QSPM)
Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning