How can we best serve our customers while earning a fair profit?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.6: Determining An Effective Retail Strategy For Manufacturers
Problem 1LO
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Explain briefly: 

Issues in Retailing
• How can we best serve our customers while
earning a fair profit?
How can we stand out in a highly competitive
environment where consumers have so many
choices?
●
High unemployment, low consumer confidence,
high savings rates have reduced consumer
spending. At the same time retail competition has
increased through increased format blurring (sales
of cameras at office supply stores, carpeting and
major appliances at home improvement centers).
• How can we grow our business while retaining a
core of loyal customers?
●
©2013 Pearson Education Publishing as Prentice Hall
1-3
Transcribed Image Text:Issues in Retailing • How can we best serve our customers while earning a fair profit? How can we stand out in a highly competitive environment where consumers have so many choices? ● High unemployment, low consumer confidence, high savings rates have reduced consumer spending. At the same time retail competition has increased through increased format blurring (sales of cameras at office supply stores, carpeting and major appliances at home improvement centers). • How can we grow our business while retaining a core of loyal customers? ● ©2013 Pearson Education Publishing as Prentice Hall 1-3
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