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- “A great brand is a story, that’ s never completely told…” [Scott Bedbury] - Evaluate and comment this sentence from the perspective of a brandPLESEA I WANT IT AS SOON AS POSSIPOLE . IN LESS THAN ONE HOURE One of the key dimensions of brand identity creation strategy of Kapferer is the ‘Relationship’ dimension. Thinking about the last couple of years and new consumer priorities, what kind of a relationship do you think brands need to build to obtain differentiation. Defend your ideas. please please do not copy from google i want new answer.Suppose that you were launching a new service venture, perhaps a marketing consulting company that would cater to small and medium-sized Canadian companies. Determine your brand promise (what the brand will do for the customer), create a name, and describe how you communicate the brand and how you would deliver on the brand promise.
- 1. What is/are the best way to get new idea from customer? How this/these can be effective? 2. In determining the ways on how to attract customers through packaging, entrepreneur see to it that it is with pleasing perspective. Think of a tangible product that you can offer as an entrepreneur and create/design your own packaging.a. Explain the picture about factors influencing brand perception. b. Explain one underpinning theory based on picture about factors influencing brand perception. c. Explain the practical significant about brand perception on customer behaviour. (In one paragraph)Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate your data collection method (qualitative or quantitative, first, and if you select qualitative please state which method you prefer), and…
- Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate which of the sampling techniques would you prefer and please state your reason.Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please write two research questions for this problem . Please indicate which research design (exploratory, descriptive or causal) would you prefer to use for…Brand: Colgate toothpaste 3. What is the most noticeable technical aspect of the brand in terms of design, label, the texture of the contents, etc. that you like the most. Please explain briefly. 4. What features and benefits that the company communicates about this product brand do you like through their promotional efforts? (Identify two promotional efforts only)
- 91. How does the American Marketing Association define a brand and why is a strong brand important? 92. Ralph and Marie are buying Lisette, their 16 year-old daughter, her first car. Consider the product experience from the parent’s point of view and Lisette’s point of view. Why is this perspective important to marketers? 93. Define product. What is the difference between product and product item? 94. Identify and explain the boundaries of branding. 95. Define brand equity according to David Aaker and list the corresponding dimensions. 96. What are the implications of the dimensions of brand equity for marketing managers? 97. What is an essential benefit? List five products and their essential benefits. 98. How do the essential benefit and the core product relate? Why is this important? 99. What is an enhanced product? Give an example. 100. Explain the advantages and disadvantages of both stand-alone and family branding. Give examples of companies that use each…1) Brand elements should inherently be memorable and attention- getting and therefore facilitate recall or recognition. Select one: O a. Meaningfulness O b. Protectability O c. Memorability O d. Adaptability 2) Brand elements consists of ......... Select one: O a. Characters O b. slogans O c. All the options O d. LogosIn which of the following situations a brand message needs top be accepted as true, according to the conceptof "curious disbelief" (Maloney, 1962)?Select one alternative:low-involvement situations and high risk in the purchaselow-involvement situations and low risk in the purchasehigh-involvement situations and high risk in the purchasehigh-involvement situations and low risk in the purchase..