Answered: Core Benefits, Actual products and…

Business

Marketing

Core Benefits, Actual products and Augmented product. Explain them.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter11: Product Concepts, Branding, And Packaging

Section: Chapter Questions

Problem 1DYMP

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The total product consists of more than what is consumed. The total product offering and the decisions facing the marketer can be broken down into three key part: Core Benefits, Actual products and Augmented product. Explain them.

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