The two major producers in the beer industry, Anheuser-Bush (Firm 1) and Grupo Modelo (Firm 2) are about to enter the Chilean market as imported beers (Bud Light and Corona Light). A detailed market research analysis indicate that an approximate market demand structure for this product is P = 26.3 – 2Q (price per liter), where Q = Q1 + Q2 (in millions of liters per month). The firms’ cost structures are: TC1 = 6 + 2.5Q1 and TC2 = 8 + 1.8Q2.  Instructions: Use no decimals. Use the average cost to calculate monopoly profits. Do not round if values are used to complete other calculations. Complete the following table.   Q1 Q2 P Profits F1 Profits F2 F2 cheats w/ QDC, F1 colludes           F2 cheats w/ QBRF,  F1 colludes

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter13: best-practice Tactics: Game Theory
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The two major producers in the beer industry, Anheuser-Bush (Firm 1) and Grupo Modelo (Firm 2) are about to enter the Chilean market as imported beers (Bud Light and Corona Light). A detailed market research analysis indicate that an approximate market demand structure for this product is P = 26.3 – 2Q (price per liter), where Q = Q1 + Q2 (in millions of liters per month). The firms’ cost structures are: TC1 = 6 + 2.5Q1 and TC2 = 8 + 1.8Q2. 

Instructions: Use no decimals. Use the average cost to calculate monopoly profits. Do not round if values are used to complete other calculations.

Complete the following table.

 

Q1

Q2

P

Profits F1

Profits F2

F2 cheats w/ QDC, F1 colludes

 

 

 

 

 

F2 cheats w/ QBRF,  F1 colludes

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