D4 When HP (or any manufacturer) tried to sell directly to its customers overthe Web, its resellers reacted negatively to its shift in strategy. In e-commerce, this situation is called:O Channel conflictO Supply chain streamliningReseller debacleDirect sell

The distribution process gives organization a complete path through which they may effectively sell…

Answered: When HP (or any manufacturer) tried to…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The company’s focus is on growth based on, “its holy trinity of price, selection, and availability,” as explained by former Amazon executive John Rossman in his book The Amazon Way. One of the company’s strengths is that they built their own supply chain management tools from the ground up. As a result, they were able to build a system where communication in real time is standard practice and making adjustments is inherently part of the way the system works. While other big box giants and mega superstore companies are scrambling to retrofit outdated and disjointed IT, Amazon is efficiently zipping ahead of the competition. Communication in real time means convenience for customers. Orders can be filled and shipped from a variety of locations to maximize efficiency and customer satisfaction. When a process is deemed no longer relevant it is abandoned for more responsive solutions. Of course, few companies have the supply chain budget of companies like Amazon and FedEx, but the…
How would these communication efforts (CPFR, VMI, etc.) help alleviate each cause of the bullwhip (updating with lead time, batching, price fluctuations, and gaming)?
Could you research on the topic below and include references? "Blockchain-Powered Supply Chain Data Management"Description: Investigate the use of blockchain to ensure transparency and trustworthiness in supply chain data, facilitating traceability and accountability. Thank you!
22- SCD Model stands for Service-Channel Diversification Model. Select one: a. True b. False
Centrality on node-level properties makes reference to the relative importance and prominence of a firm in the supply chain system, where firms with higher levels of centrality are found to have more power and control over peripheral firms. Which one of the following variants does not represent the centrality measurement? Select one: a. Closeness based on shorted path b. Brokerage based on dyadic and triadic c. Degree based on direct ties d. Betweenness based on geodesic distance
How did the COVID 19 pandemic affect Supply Chain Management (SCM) strategies and tactics, and what changes and responses have enterprises made to respond to "cracks" in the traditional supply chain model? Please provide links to the resources that you used.
Uni Books Publishing was started two years ago by two friends, Saleem and Waseem, who met incollege while studying in Philadelphia, USA. In the new business Saleem focused on editing, salesand marketing while Waseem did the electronic assembly and publishing of books for Uni Books.Their business was successful and profitable in the first two years, largely due to contracts fromtwo big businesses.In their third year they got very busy thanks to their third major customer, a local college that neededcustomized eBooks. They hired several part time employees to help them with their publishingbusiness. But by the end of third year of operation, Uni Books started experiencing criticalproblems. They were:• unable to leverage all the new employees effectively• unable to deliver eBooks to their customers on schedule• unable to provide quality text time and money was being spent fixing defects in their products• unable to control costs their business was not profitable in the third year.Uni…
Supply chain management can be implemented and enhanced through the use of online technologies. Increasingly, firms are connecting with their supply chain alliance partners and other companies. In the mid-1990s gave way to the development of several different models for B2B electronic commerce, including private stores, customer portals, private marketplaces, and industry consortia-sponsored marketplaces. For any company supply chain management is very important what activities and infrastructure should a company adopt for the best results of E-SCM include all above factors to develop best strategy.
2-14. Refer back to the logistical activities listed in Chapter 1; pick two that you are interested in and research how they have been influenced by the Internet. Are you surprised by your findings? Why or why not? 2-15. From a logistical perspective, what are some of the differences between online and in-store retailing? 2-16. Why is a “one size fits all” logistics strategy not likely to facilitate effective or efficient online shopping? 2-17. Discuss the advantages and disadvantages of cloud computing.
The world’s largest retailer, Walmart, owns and manages its own fleet of trucks. The company has often received praise for its distribution capabilities. The practice, however, seems to represent a stark contrast to the practice of outsourcing not only shipping, but other logistics operations to third-party logistics providers. Address the advantages and disadvantages of these different policies. Under what conditions would it make sense for a firm to own and manage its own trucking operation?
According to Pienaar & Vogt, (2016:1) logistics function was therefore essential for a well-coordinated supply chain fromthe point of origin to the point of consumption. You have been newly appointed as a logistics manager at Hokela Food (SA), One of your major roles would be facilitatingthe movement of products coming from farmers in the Limpopo province to supermarkets around Gauteng. Explain how you will perform your role as a logistics manager and co-ordinate supply chain activities from the point of origin to the point of consumption.
the goal of Supplychain management is to meet consumer requests in a profitable and long term manner. Supply networks must adapt to changing demands in order to be managed and operated effectively. Analyze current Supplychain Management trends in light of the influence of Covid19

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When HP (or any manufacturer) tried to sell directly to its customers over the Web, its resellers reacted negatively to its shift in strategy. In e- commerce, this situation is called: Channel conflict O Supply chain streamlining Reseller debacle Direct sell