As a database marketing consultant you have been asked by a client who runs a tourism destination to explain the value of building a customer database. Write a proposal justifying what information you would hold on the database, evaluate the benefits it would deliver and explain how you would maintain this data. What are the legal and regulatory issues in managing the database?

As a database marketing consultant you have been asked by a client who runs a tourism destination to explain the value of building a customer database. Write a proposal justifying what information you would hold on the database, evaluate the benefits it would deliver and explain how you would maintain this data. What are the legal and regulatory issues in managing the database?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 1DYMP

See similar textbooks

Similar questions

A Marketing Information System consists of at least four (4) elements: internal data/records, marketing intelligence, decision tools/models and marketing research. They are extremely useful because they help managers to make better decisions that satisfy clients, reduce risk, save money or enhance profits. 1. Design a Marketing Information System for an organisation of your choice. Select the components of the System that in your opinion are the most desirable for the organisation you have selected. 2. Explain why you have selected these components and how you expect them to assist marketing managers with their decision making.
Distributors for a furniture manufacturer are complaining that the billing for goods they order is frequently not correct, and sometimes are sent to the wrong email and postal addresses. What steps would you take to improve the quality of data in the manufacturer's databases?
To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Foodpanda and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help Foodpanda in collecting information and forecasting demand?
You are the website marketing manager for our class sample online retailer. Revenue this past three months (Dec 25, 2022 - Mar 24, 2023) went down 64.76% from its peak time (Sep 26 - Dec 24, 2022). You are asked to use analytics reports to understand why this is happening. Based on your analyses, decide what action(s) to take for the store to get back to its peak revenue and explain your decision. Hint: To answer this question, you can use ONE or a combination of the following reports you learned from the stepwise reports: Audience report (e.g., demographic details) Acquisition report Engagement report (e.g., landing page) Monetization report (e.g., ecommerce purchases) Funnel exploration report (e.g., abandonment) Conversion path report
A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched. Identify different segments of the market for launching this product. Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.
Manufacturers and distributors beg you to stock their new items as a big grocery chain's top buyer. Tens of new things are launched weekly. These items are often introduced with nationwide advertising campaigns and merchant promotions. To introduce new goods, shelf space for old products must be lowered or deleted. You need to work with the IS department to create a marketing MIS to predict the profit impact of adding or removing an item from inventory. What do you suggest to the IS department for establishing such a system?
1. Is the Pegasus Airlines established a customer value relationship? If yes, how do they establish? If no, what was the problem of the Pegasus Airlines? In addition, however, whether or not the Pegasus Airlines were able to establish customer relationship or not you are required to formulate a Marketing Activities/Plan for the Pegasus Airlines. The Management of Pegasus Airlines is asking you, further, to provide framework of your designed Marketing Activities/Plans.
One major reason for undertaking marketing research is to identify market opportunities. Once the research is complete, the company must measure and forecast the size, growth, and profit potential of each market opportunity. With regards to the above information examine how demand can be estimated in a market.
In my market research, what are my problem for selling my handmade soaps?
Using historical sales data, choose a quantitative technique to forecast sales for that organisation for the next sales period. Comment on the appropriateness of the technique used. (digicel)
1. Companies usually employ staff to work in various functional areas of the business. There are people working in operations, accounting, human resources, marketing, etc.Imagine that you are tasked to create a one-paragraph code of ethics for the marketing department at your company.What will you write?2.A variety of companies, large and small, choose to market their services to the government. Imagine that you are a small or medium-sized company seeking to do business with the government.Research the process that you would have to go through in order to acquire a contract with the Department of State of the US federal government. Who would you have to speak with and what are the steps to make your company’s offerings appealing to your client?3. presented by this assignment, a variety of foreign manufacturers have begun to export steel to the US at much lower prices.In a debate with other marketing and economics professionals, outline and present your best arguments in favor of…
A company has invested a significant amount of money in a marketing campaign, but the campaign has not generated the expected results. How can the company determine whether the problem lies with the marketing strategy itself or with other factors such as market conditions or competition? What steps can the company take to adjust its marketing strategy accordingly?