Thinking Through Marketing Strategy Pretend that you are the Chief Marketing Officer at Alibaba. Thus far, Ali Baba has grown there business throughout most of the world, but they have not yet penetrated the US market. Assignment: Outline a detailed marketing strategy for Alibaba that will help them penetrate the US market. Be sure to cover the following: I. Target market and why. II. A single product category you think is most appropriate, and why.

Thinking Through Marketing Strategy Pretend that you are the Chief Marketing Officer at Alibaba. Thus far, Ali Baba has grown there business throughout most of the world, but they have not yet penetrated the US market. Assignment: Outline a detailed marketing strategy for Alibaba that will help them penetrate the US market. Be sure to cover the following: I. Target market and why. II. A single product category you think is most appropriate, and why.

Managerial Economics: A Problem Solving Approach

5th Edition

ISBN:9781337106665

Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor

Chapter23: Managing Vertical Relationships

Section: Chapter Questions

Problem 1MC

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