Integrated marketing communications encourages brand messages to be developed by different departments within an organization. OTrue O False

Microeconomics
13th Edition
ISBN:9781337617406
Author:Roger A. Arnold
Publisher:Roger A. Arnold
Chapter11: Monopolistic Competition, Oligopoly, And Game Theory
Section: Chapter Questions
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Integrated marketing communications encourages brand messages to be developed by different departments within an organizetion.
OTrue
O False
Transcribed Image Text:Integrated marketing communications encourages brand messages to be developed by different departments within an organizetion. OTrue O False
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