Tick or Circle the most appropriate response Innovation is A concept that analyses production, distribution and consumption of goods The creation of better or more effective products, processes, technology or ideas ü A computerized method of designing better products An engineering process which is cost-effective   Which of the following statements is not correct?  When variation is found between actual performance and required objective, managers take action KPI does mean Key performance indicator Choosing a right performance indicator is often a challenge for Managers Non-statistical method is easy way to measure and compare performances Organizational culture can affect all components except: Work practices Value of time Availability of raw material Relationships between staff and management   Managers need to examine internal and external factors for risk management. External factors for risk may include all except,   The economic environment Competitor’s activity Work culture and practice New technological changes   SWOT analysis is commonly suggested method for: Controlling risk factors of an organization Implementing a new process Quality Improvement Managing challenges and opportunities   During a change scenario manager need to, Understand and communicate the context of change Facilitate processes and operations Be innovative and tolerant of risk taking All of the above     Empowerment is:   The power of management Giving employees responsibility over the work they are required to do Suitable training programs are needed to support organization’s policy Communication processes used by information agencies The advantages of MIS (management information systems) may include all except:   Creates a competitive advantage Facilitate communication Helps in better decision making Decreases organizational control   An innovative organization requires, An organic structure Tolerance of risk A high degree of autonomy All of the above     Sustainability in management practices may include; Improving resource and energy efficiency Complying with regulations and corporate social responsibility Implementing government initiatives, e.g. Australian government's Greenhouse Challenge Plus All of the above   The factors which foster creative climate within an organization may include all except ; Clear goals Strict rules and regulations Trust Diversity   Innovation and organizational learning influence Employees’ performance and behavior Agility and responsiveness of the organization ICT capabilities All of the above

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Tick or Circle the most appropriate response

  1. Innovation is
  1. A concept that analyses production, distribution and consumption of goods
  2. The creation of better or more effective products, processes, technology or ideas ü
  3. A computerized method of designing better products
  4. An engineering process which is cost-effective

 

  1. Which of the following statements is not correct? 
  1. When variation is found between actual performance and required objective, managers take action
  2. KPI does mean Key performance indicator
  3. Choosing a right performance indicator is often a challenge for Managers
  4. Non-statistical method is easy way to measure and compare performances
  1. Organizational culture can affect all components except:
  1. Work practices
  2. Value of time
  3. Availability of raw material
  4. Relationships between staff and management

 

  1. Managers need to examine internal and external factors for risk management. External factors for risk may include all except,  
  1. The economic environment
  2. Competitor’s activity
  3. Work culture and practice
  4. New technological changes

 

  1. SWOT analysis is commonly suggested method for:
  1. Controlling risk factors of an organization
  2. Implementing a new process
  3. Quality Improvement
  4. Managing challenges and opportunities

 

  1. During a change scenario manager need to,
  1. Understand and communicate the context of change
  2. Facilitate processes and operations
  3. Be innovative and tolerant of risk taking
  4. All of the above

 

 

  1. Empowerment is:

 

  1. The power of management
  2. Giving employees responsibility over the work they are required to do
  3. Suitable training programs are needed to support organization’s policy
  4. Communication processes used by information agencies
  1. The advantages of MIS (management information systems) may include all except:

 

  1. Creates a competitive advantage
  2. Facilitate communication
  3. Helps in better decision making
  4. Decreases organizational control

 

  1. An innovative organization requires,
  1. An organic structure
  2. Tolerance of risk
  3. A high degree of autonomy
  4. All of the above

 

 

  1. Sustainability in management practices may include;
  1. Improving resource and energy efficiency
  2. Complying with regulations and corporate social responsibility
  3. Implementing government initiatives, e.g. Australian government's Greenhouse Challenge Plus
  4. All of the above

 

  1. The factors which foster creative climate within an organization may include all except ;
  1. Clear goals
  2. Strict rules and regulations
  3. Trust
  4. Diversity

 

  1. Innovation and organizational learning influence
  1. Employees’ performance and behavior
  2. Agility and responsiveness of the organization
  3. ICT capabilities
  4. All of the above
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