To produce posters in the store requires a capital investment of $21000. In addition, there are fixed costs annually of $7000. Consumers in the Ghent area pay as much as $10 for posters sold at the Chrysler Museum Gift Shop and the ODU Bookstore. Kinko's at Military Crossing will print a similar size poster for $6.00 each. The variable cost to produce a poster is $3.00. What price would you set for this product and why? What pricing strategy would this represent? Whal would be your breakeven volume? If you wanted a 10% returm on investment at the price you selected, what would be your wolume needed? If there are 30000 potential customers, what market share would you need, given your need for a 10% stum? Does this seem to be a good opportunity and why?

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter16: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 11E
icon
Related questions
Question
To produce posters in the store requires a capital investment of $21000. In addition, there are fixed costs annually
of $7000. Consumers in the Ghent area pay as much as $10 for posters sold at the Chrysler Museum Gift Shop and the
ODU Bookstore. Kinko's at Military Crossing will print a similar size poster for $6.00 cach. The variable cost to produce a
poster is $3.00. What price would you set for this product and why? What pricing strategy would this represent? Whal
would be your breakeven volume? If you wanted a 10% retum on investment at the price you selected, what would be your
volume needed? If there are 30000 potential custonmers, what market share would you need, given your need for a 10%
retum? Does this seem to be a good opportunity and why?
Transcribed Image Text:To produce posters in the store requires a capital investment of $21000. In addition, there are fixed costs annually of $7000. Consumers in the Ghent area pay as much as $10 for posters sold at the Chrysler Museum Gift Shop and the ODU Bookstore. Kinko's at Military Crossing will print a similar size poster for $6.00 cach. The variable cost to produce a poster is $3.00. What price would you set for this product and why? What pricing strategy would this represent? Whal would be your breakeven volume? If you wanted a 10% retum on investment at the price you selected, what would be your volume needed? If there are 30000 potential custonmers, what market share would you need, given your need for a 10% retum? Does this seem to be a good opportunity and why?
Expert Solution
steps

Step by step

Solved in 4 steps with 3 images

Blurred answer
Knowledge Booster
Capital Budgeting
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, accounting and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Cornerstones of Cost Management (Cornerstones Ser…
Cornerstones of Cost Management (Cornerstones Ser…
Accounting
ISBN:
9781305970663
Author:
Don R. Hansen, Maryanne M. Mowen
Publisher:
Cengage Learning
Principles of Accounting Volume 2
Principles of Accounting Volume 2
Accounting
ISBN:
9781947172609
Author:
OpenStax
Publisher:
OpenStax College
EBK CONTEMPORARY FINANCIAL MANAGEMENT
EBK CONTEMPORARY FINANCIAL MANAGEMENT
Finance
ISBN:
9781337514835
Author:
MOYER
Publisher:
CENGAGE LEARNING - CONSIGNMENT
Excel Applications for Accounting Principles
Excel Applications for Accounting Principles
Accounting
ISBN:
9781111581565
Author:
Gaylord N. Smith
Publisher:
Cengage Learning
Managerial Accounting: The Cornerstone of Busines…
Managerial Accounting: The Cornerstone of Busines…
Accounting
ISBN:
9781337115773
Author:
Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:
Cengage Learning
Principles of Cost Accounting
Principles of Cost Accounting
Accounting
ISBN:
9781305087408
Author:
Edward J. Vanderbeck, Maria R. Mitchell
Publisher:
Cengage Learning