Which competitors in a particular industry are doing better than the others and why?Which physical spots are more attractive than the others in any business category and why?What locations contain more of the business’ preferred customer profile?What locations have larger traffic counts of the entrepreneur’s target customers?What are the buying behaviors of the target customers inside the premises of the competitors?

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Answered: Which competitors in a particular…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Which competitors in a particular industry are doing better than the others and why?
Which physical spots are more attractive than the others in any business category and why?
What locations contain more of the business’ preferred customer profile?
What locations have larger traffic counts of the entrepreneur’s target customers?
What are the buying behaviors of the target customers inside the premises of the competitors?

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