Tony Hsieh, CEO of Zappos, provides every operator with the discretion to do whatever it takes to make customers happy, with no planned scripts or time limits. This approach allows Zappos to: Create a better functional organizational structure Treat employees as better individuals Develop jobs that are adaptable to change Reduce the autonomy of its employees 4 When Tony Hsieh, CEO of Zappos, says that Zappos views every call in the call center as a branding opportunity, which of the following means of empowerment is he most likely utilizing? Allowing employees to decide what information they need Making employees accountable for results Allowing employees to take control of their own tasks Allowing employees to take new paths

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section10.1: Zappos Runs With Social Media
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Tony Hsieh, CEO of Zappos, provides every operator with the discretion to do whatever it takes to make customers happy, with no planned scripts or
time limits. This approach allows Zappos to:
Create a better functional organizational structure
Treat employees as better individuals
Develop jobs that are adaptable to change
Reduce the autonomy of its employees
When Tony Hsieh, CEO of Zappos, says that Zappos views every call in the call center as a branding opportunity, which of the following means of
empowerment is he most likely utilizing?
Allowing employees to decide what information they need.
Making employees accountable for results
Allowing employees to take control of their own tasks
Allowing employees to take new paths
Transcribed Image Text:Tony Hsieh, CEO of Zappos, provides every operator with the discretion to do whatever it takes to make customers happy, with no planned scripts or time limits. This approach allows Zappos to: Create a better functional organizational structure Treat employees as better individuals Develop jobs that are adaptable to change Reduce the autonomy of its employees When Tony Hsieh, CEO of Zappos, says that Zappos views every call in the call center as a branding opportunity, which of the following means of empowerment is he most likely utilizing? Allowing employees to decide what information they need. Making employees accountable for results Allowing employees to take control of their own tasks Allowing employees to take new paths
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing