Track your own consumer purchasing decisions as they relateto your income. Compare your decisions during the college year and the summer. Do you have a summer job thatincreases your income? How does that affect your decisions?
Track your own consumer purchasing decisions as they relateto your income. Compare your decisions during the college year and the summer. Do you have a summer job thatincreases your income? How does that affect your decisions?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Track your own consumer purchasing decisions as they relate
to your income. Compare your decisions during the college year and the summer. Do you have a summer job that
increases your income? How does that affect your decisions?
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