Q: Explain SWOT analysis.
A: Marketing research involves scanning of environment factors which may affect operational and…
Q: What methods would you use to evaluate the effectiveness of your advertising campaign
A: Advertising is the part of promotion mix which has the feature of paid form of media. It means…
Q: List and explain a variety of pricing objectives
A: Price is one of the major variables of the Marketing mix, and setting the correct price for a…
Q: Why is planning sometimes referred to as the “first” management function?
A: Management is a broad term that essentially means looking after the processes within an organisation…
Q: Explain cause-related marketing
A: The term marketing refers to the set of activities performed by a company to sell its goods or…
Q: Discuss relationship marketing in services
A: In today's competitive business environment, customer relationship management is essential. Creating…
Q: Eight Generic Channel Flow in a marketing channel: Physical Possession Ownership Promotion…
A: The eight generic channel flow is a collection of functions or activities that are performed to…
Q: Explain how retail marketing strategies are developed and executed
A: Ans. Introduction An effective retail marketing strategy produces buyer premium and drives in-store…
Q: Summarize current trends related to customer data, analytics, and technology
A: Ans. Introduction Big data analytics, customer marketing, versatile innovation, and virtual…
Q: 1. Explain any five major functions performed by channel members.
A: Since you have posted multiple questions, we will solve the first question for you aa per our…
Q: Describe trends in B-to-B Internet marketing
A: As the name implies, business-to-business marketing is the marketing of products or services to…
Q: Research this Tourism New Trends and Products topics: "PERSONALIZATION AND CUSTOMIZATION EXPERIENCE"
A: Personalized and customized marketing is also considered direct marketing as it consists of…
Q: How will you go about getting 2 sales calls booked? a. Write out a full detailed process.…
A: Sales calls is a process in which, a salesperson makes an unasked phone call to a customer, for…
Q: What other unforeseeable events contributed to making Xerox's executives unwilling to take any new…
A: As we all know, IBM was the market leader in office automation at the time, and Xerox and IBM were…
Q: what are the effective segment to be used by nandos to segments the south african markets
A: Ans. Introduction One of the biggest establishment cafés - "Nando's" has come into the market during…
Q: What is AirBnB? How AirBnB operates? Briefly explain its customers, end-users, influencers and…
A: Service industry is one of the most rapidly growing sectors in a economy. Services being intangible,…
Q: Explain marketing's role in strategic planningand how marketers may measure and forecast demand
A: The strategic role of advertising and management design is presently undergoing important…
Q: Explain the 8Ps of marketing and provide 2 examples of how they changed from traditional to digital…
A: Marketing: Marketing is the process of promoting products by advertising and other marketing…
Q: Explain Mike Boyle’s Services.
A: Services: They are non-physical (which cannot be touched), perishable, involve customers, and buyer…
Q: What is sales promotion? Why is it used?
A: No matter how successful a company is, there will be times when it requires a sales boost. It could…
Q: Discuss alternative strategies for selecting target markets
A: Market targeting choices are taken based on market segmentation. The company first segments the…
Q: Questions a) How Could marketing mitigate the health, social, humanitarian, and economic…
A: The Covid 19 pandemic has left a devastating effect of the different domains of human life and…
Q: Do
A: Talking about the things when interruption should take place is being given below:: 1) It happens…
Q: Identify three television commercials designed to persuade buyers to view the products being…
A: Introduction: Convenience items are the products that customer buys often and put less thoughts or…
Q: How might competitors respond?
A: Competition refers to the substitute products available in the market for a specific item. Every…
Q: Outline the four most common channels for business products. Describe the products or situations…
A: The end buyer purchases an item or service through a distribution channel, which is a chain of…
Q: Identify the various ways of entering the global marketplace
A: Domestic business activities may differ from international business activities in several ways.…
Q: 1. TV advertising is necessary because a. it offers a mixture of programmes b. it provides financial…
A: The above passage is about the TV adverts and commercials. Its about that how viewers can experience…
Q: Describe the bases commonly used to segment consumer markets
A: Segmentation involves the procedure of breaking up the market into groups of similar consumers. It…
Q: Cause Marketing – supposing that you are business owner. Using the table below, explain the cause…
A: The cause could be ' Reduction in the Poverty and Unemployment' Explanation- The business of Skills…
Q: Describe some of the ways that Discovery’s acquisition of Scripps will create new advertising…
A: Concept Of Advertising - Advertising, is a type of concept, which is defined as the promotion of a…
Q: Identify the eight key processes of excellent supply chain management, and discuss how each of these…
A: Management coordinates and integrates all supply chain members' activities into a unified process…
Q: Describe the major goals of personal selling.
A: Personal selling, also known as face-to-face selling, is when a salesperson uses his or her skills…
Q: How would you suggest music producers might control their marketing channels more effectively?
A: The music industry is a highly aggressive business. In 2001, the UK market for pre-recorded music…
Q: Why are team selling and relationship selling becoming more prevalent?
A: Selling states the process which ensures getting sold all the produced goods of the business. It has…
Q: DISCUSSION QUESTIONS CS 4-3 Do you think using popular apps like Instagram, Snap chat, and others…
A: Marketing campaigns when done on large scale have different objectives that the company is trying to…
Q: Discuss how the marketing environment is likely to shape the marketing mix of a marketing firm
A: Marketing environment - It signifies the influence of external factors on the marketing activities…
Q: explain how knowing which hierarchy of effect the travellers market segment is likely to use will…
A: I have a shampoo and conditioner bar product and I have to influence the travel market segment. Now,…
Q: How did Xerox's strategic vision work in favor of or against the development of radical new…
A: Business Technology- It refers to the applications of data, science, information and engineering for…
Q: Why is the Food Network such an important venue for many advertisers?
A: FOOD NETWORK is a one-of-a-kind lifestyle network, website, and publication that introduces viewers…
Q: Discuss the role of public relations in the promotional mix
A: Promotion mix is known as blend of different promotional tools like advertising, sales promotion,…
Q: Explain the steps in the new-product development process
A: The entire process of bringing an idea from concept through delivery and beyond is referred to as…
Q: Brand: adidas what is the position statement for the brand? what are the point of parity and point…
A: Brand- The term brand refers to a marketing and business concept that helps individuals to identify…
Q: Your company sells bikes to the speed segment. In a hypothetical quarter 7 the results of a…
A: Ans. Introduction SWOT analysis is an essential preparation and vital administration strategy used…
Q: Which of the four elements of the promotional mix are most appropriate for accomplishing your…
A: The term promotional mix can be defined as the methods of marketing used in achieving the marketing…
Q: this is from "Marketing Management" Subject a) In your opinion, what is marketing? b) What are the…
A: Marketing is the fulfillment of the needs of consumers through the right product and right price,…
Q: Describe the steps in developing a media plan.
A: Promotion is the task which includes communicating brand messages to potential audience in the…
Q: Resources on IKEA and Prices Around the World:
A: IKEA has been a multinational company since the 1970s. With total sales of £41.3 billion in 2019, it…
Q: Identify several causes of noise. How can a source reduce noise?
A: When faced with a technical problem, we can easily become overwhelmed by considering all possible…
Q: As a Marketing Consultant and Specialist in international business, you have been approached by an…
A: Introduction: Zambia is a southern African country, which is mostly consist with forests. Zambia…
Understand the sales environment
Step by step
Solved in 2 steps