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- What are the problems encountered by SMEs when using social media for marketing their business?How can an organization use content marketing in their social media postings, and how an it be used to enhance and complement each other?In measuring the results of social media, what are the (a) advantages and (b) disadvantages of performance measures linked directly to revenues versus costs?
- Why is it important for the goals of a social media marketingcampaign to be both clear and flexible?Explain the concept of social CRM (SCRM) and its significance in the age of social media. How can businesses leverage SCRM to enhance customer engagement and loyalty?What are the essentials to marketing on social media platforms like Instagram.
- Relating Trends and Limitations in Marketing research and the impact of social media. Relate all of your findings from trends, limitations, and the impact of social media and describe the relationships between them.What are some of the most common mistakes that organizations make in their social media marketing efforts, and how can they avoid these pitfalls? How can organizations balance the need to engage with customers on social media with the need to protect their brand reputation and minimize the risk of negative feedback? How can organizations measure the success of their social media marketing efforts and determine the ROI of their investment in social media? What metrics should they track, and how can they use data and analytics to optimize their social media campaigns?Discuss the concept of Social CRM (SCRM) and its significance in today's business landscape. Provide examples of how social media data can be integrated into CRM systems.
- How can social CRM enhance customer relationship management, and what are the tools and techniques used for social media integration in CRM?What are the overarching goals that businesses endeavor to fulfill through the implementation of social media marketing strategies?How will social media content complement the overall integrated marketing communications effort in creating and sustaining customer engagement?