How can social CRM enhance customer relationship management, and what are the tools and techniques used for social media integration in CRM?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
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How can social CRM enhance customer relationship management, and what are the tools and techniques used for social media integration in CRM?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing