Using a​ 2-month moving​ average, calculate the forecast for March and April ​(round your responses to two decimal ​places).   Month Mar Apr Forecast ​$________ ​$________

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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10. 

Lenovo uses the​ ZX-81 chip in some of its laptop computers. The prices for the chip during the last 4 months were as​ follows:
                                                    
Month
Price Per Chip
January
​$1.85
February
​$1.61
March
​$1.63
April
​$1.83
 
This exercise contains only parts​ a, b, and c.
Part 2
​a) Using a​ 2-month moving​ average, calculate the forecast for March and April ​(round your responses to two decimal
​places).
 
Month
Mar
Apr
Forecast
​$________
​$________
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