Using information from various sources (internet, press, TV, radio etc), analyze how consumer behaviour (shopping habits, influences, patterns etc) will be shaped in the future
Using information from various sources (internet, press, TV, radio etc), analyze how consumer behaviour (shopping habits, influences, patterns etc) will be shaped in the future
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.7: Identifying Influences On Consumer Behavior
Problem 1LO
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Using information from various sources (internet, press, TV, radio etc), analyze how consumer behaviour (shopping habits, influences, patterns etc) will be shaped in the future
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