Using the image above explain which pricing strategy the image represents. •Discuss how price affects the value of the organization's products or services•Explain the primary factors to consider in pricing• Compare common pricing strategies• Explain price elasticity and how it can be used to set price• Explain the use of competitive bidding for B2B pricing ◄ SearchAllBlackridayFindsdown9:20Free ShippingOn orders of $29.00+Women Curve Kids Marketplace M15% 30%OVER $49OVER $29Code: 1023USNSALEWomen4-5%Q Tortilla Blanket#SHEINWeekly DealsSALEOuterwearFlash SaleShopSHEIN4-19%UP TO 90% OFFRevamp Your HomeJSALECurveSALEKnitwear &SweatshirtsEQCategory25%OFFOVER $99Code: 1023USHSHOP NOWReturn PolicyFree returns within 35 days.-18%XNewSALEKidsSALEHome & LivingBlack FridayEARLY ACCESS$40 OFFOVER $179Code:Ends in 004-26%68D:Cart> III1023USJSALEMenSALEBeauty &Health00 00 >Do58Me

The provided information is a snapshot from a promotional image for SHEIN, an online fashion…

Using the image above explain which pricing strategy the image represents. •Discuss how price affects the value of the organization's products or services •Explain the primary factors to consider in pricing • Compare common pricing strategies • Explain price elasticity and how it can be used to set price • Explain the use of competitive bidding for B2B pricing

Using the image above explain which pricing strategy the image represents. •Discuss how price affects the value of the organization's products or services •Explain the primary factors to consider in pricing • Compare common pricing strategies • Explain price elasticity and how it can be used to set price • Explain the use of competitive bidding for B2B pricing

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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In the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multiplatform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. After viewing the video featuring Sprout, answer the following questions: Why does Sprout target preschool families rather than focusing solely on children? Give examples. Which target marketing strategy best describes Sprout’s efforts? Support your choice. How does Sprout use differentiation and…
In the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multi-platform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. How does Sprout use differentiation and positioning to build relationships with target customers?
In the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multi-platform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. Why does Sprout target preschool families rather than focusing solely on children? Give examples.
In the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multi-platform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. Which target marketing strategy best describes Sprout’s efforts? Support your choice.
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