Vaporware is the designation for products announced by firms well before their availability. For example, to keep customers from defecting to the impending introduction of Windows 95, Apple Computer announced updates to Mac OS7 in 1994. But it was not introduced until three years later in Mac OS8. Vaporware is seen as a form of commitment, or deception, or simply a marketing ploy. Give an example of vaporware and discuss its value for the firm
Vaporware is the designation for products announced by firms well before their availability. For example, to keep customers from defecting to the impending introduction of Windows 95, Apple Computer announced updates to Mac OS7 in 1994. But it was not introduced until three years later in Mac OS8. Vaporware is seen as a form of commitment, or deception, or simply a marketing ploy. Give an example of vaporware and discuss its value for the firm
Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter18: Auctions
Section: Chapter Questions
Problem 18.6IP
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Vaporware is the designation for products announced by firms well before their availability. For example, to keep customers from defecting to the impending introduction of Windows 95, Apple Computer announced updates to Mac OS7 in 1994. But it was not introduced until three years later in Mac OS8. Vaporware is seen as a form of commitment, or deception, or simply a marketing ploy. Give an example of vaporware and discuss its value for the firm
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