vertical integration

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
Problem 3VC
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Briefly explain the advantages of each of  3 different types of vertical integration:

i) Forward Integration:

ii) Backward Integration: 

iii) Balanced Integration: 

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