WAVERS Inc. is a California based firm that specializes in the manufacturing of high- end surfboards. Consumers in the coastal African region  as well as Japan and the

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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WAVERS Inc. is a California based firm that specializes in the manufacturing of high- end surfboards. Consumers in the coastal African region  as well as Japan and the UK have recently discovered the joys of surfing. WAVES has hired you as a consultant to provide advice regarding global expansion. They are wondering how to exploit these new markets. Tariffs on imported surfboards are particularly high in Japan. One particularly aggressive member of the top management team has been arguing for some form of a joint venture with a local Japanese firm. This has turned into a highly divisive issue and they have asked you to provide them some insight on some of the basic issues and possible challenges of forming a joint venture in this environment. In your discussion, elaborate on the role that cultural differences between the US and Japan may play that could impact your joint venture. 

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