[Weasley] Ron Weasley was going on a trip with his class to Hogsmeade. His favorite place to go to is Honeydukes because of all of the sweets they have there. He was short on funds and still stocked up on sweets from his last visit, so he told himself he was only going to buy one chocolate frog. However, once he got to Honeydukes he saw that they were running sales on all their sweets. So, he bought a chocolate frog, a sugar quill, cauldron cakes, and acid pops. What decision-making concept is reflected in Ron's behavior? O Low Involvement O Adaptive O Goal-Directed O Bounded Rationality O Selective

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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[Weasley] Ron Weasley was going on a trip with his class to Hogsmeade. His favorite place to go to
is Honeydukes because of all of the sweets they have there. He was short on funds and still stocked
up on sweets from his last visit, so he told himself he was only going to buy one chocolate frog.
However, once he got to Honeydukes he saw that they were running sales on all their sweets. So,
he bought a chocolate frog, a sugar quill, cauldron cakes, and acid pops. What decision-making
concept is reflected in Ron's behavior?
O Low Involvement
O Adaptive
O Goal-Directed
O Bounded Rationality
O Selective
Transcribed Image Text:[Weasley] Ron Weasley was going on a trip with his class to Hogsmeade. His favorite place to go to is Honeydukes because of all of the sweets they have there. He was short on funds and still stocked up on sweets from his last visit, so he told himself he was only going to buy one chocolate frog. However, once he got to Honeydukes he saw that they were running sales on all their sweets. So, he bought a chocolate frog, a sugar quill, cauldron cakes, and acid pops. What decision-making concept is reflected in Ron's behavior? O Low Involvement O Adaptive O Goal-Directed O Bounded Rationality O Selective
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