What are Amazon's advantages over traditional, physical retailers that sell groceries, household goods, electronics, books, etc.? What advantages do these traditional, physical retailers have over Amazon?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section9.2: Netflix Stream Becomes A Global River
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"Amazon.com is one of the largest retailers in the U.S. – even though it is almost entirely online. Many big brands and big retailers are feeling the heat from Amazon's competitive push into almost every product category. Store closures and bankruptcies in the retail industry have been at or near record highs in the last couple of years. As Amazon gets bigger and bigger, some fear it will gobble up market share and make it difficult for traditional retailers to compete."

Imagine that the retail industry has hired you to provide analysis and strategic recommendations for surviving this aggressive competition from Amazon. 

  • What are Amazon's advantages over traditional, physical retailers that sell groceries, household goods, electronics, books, etc.?
  • What advantages do these traditional, physical retailers have over Amazon?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing