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- What is the difference between a multidomestic marketing strategy and a global marketing strategy? What do companies have to take into consideration when choosing their global marketing strategy?4. List five examples of information that International Marketing Team seeks to find in the Balance of Payments accounts.Examine the proposition that marketing internationally in emerging markets is so different from any other international marketing situation that it is insufficient for Western firms to develop the traditional practice of having countryfocused strategies, such as a “China strategy” and an “India strategy,” and to begin to consider the firm’s “emerging market strategy.”
- As a novice in global marketing, which global market-entry strategy would you be likely to start with? Why? What other alternatives do you have for a global market entry?How can a company effectively manage its international marketing efforts, and what are some key challenges that it may face in this context?w hat strategies and approaches can a company adopt to effectively employ and leverage the global marketing mix for its international operations and expansion?"
- Why do MNCs use the various International Strategies to get their products to consumers?outline and explain the various types of International Strategies?Why are the largest industrial corporations in theUnited States so committed to international marketing?6-The most difficult and complex issue the globalizing firms face is ? a. The cultural factors. b . The marketing tools . C. The partnering agreement . d. The supply chain management .
- How can the increased interest in international marketing on the part of U.S. firms be explained?Discuss, how can companies effectively position their brand in a global market, and what are some of the factors they need to consider?Intermediate marketing QUESTIONS: 1- Distinguish between the international marketing strategies of Tesco and Carrefour. 2- Outline two opportunities and two threats to any supermarket retailer considering an entry into the Chinese market. 3- “Deciding on the global marketing program implies five global product/communication strategies firms can choose from.” As a marketing adviser, discuss which of them loo! appropriate for Tesco to adopt, clarifying the necessary and the possible dimensions in your advice.