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- 1. What are the differences between Products and Services? What is Service Marketing? Explain with examples.McDonald’s introduced, between 2015 and 2016, a new gourmet burger service called “Create Your Taste” (CYT) where customers were able to choose all ingredients of their gourmet meal which would be delivered as a ‘table service’. Which generic competitive strategy was deployed in this case? (Multiple answers possible) a.Focused differentiation b.Focused low-cost c.Low-cost provider d.Best-cost provider e.Broad differentiationWhat are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?
- Marketing Mix (4 Ps) Describe what is unique about the enterprise’s product/service compared to the competition. Make sure this is consistent with the unmet need of the target market(s).(building materials company)Describe the features of each product/service listed below and then create a benefit statement for each that you would use as a selling points. Product A. Home pick-up/delivery, dry cleaning and laundry services B. Screen projector cover for smartphonesBusiness proposal: Provide a new product/service idea with the following information: 1. Who is the target buyer 2. What problem/ need is being addressed 3. How will the solution be delivered 4. Will customers see value in it? 5. Is it unique?who are your competitors?
- Discuss each of the following objectives listed and the relationship each has withjob shop performance.b. Provide a high level of customer serviceWhy is service quality more difficult to define than product quality? Explain with examples.Explain your understanding of the concept of Benchmarking & why are services benchmarking is more difficult than product benchmarking?
- Which of the following is a tab found on the Customer list? select one:a) Servicesb) Productsc) New Customersd) Products and ServicesService create special needs for the marketing mix. For each element of the marketing mix explain how the marketing mix needs to be adjusted for services?Write a concept statement about product/service positioning for a new start up travel agency company (like TripAdvisor).