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What are the benefits and drawbacks of the following:
- Jury of Executive Opinion
- Delphi Method
- Opinion Polls
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- How should Facebook respond to the 2014 research situation? How could an earlier response have helped the company avoid the 2018 controversies and keep the trust of its users?https://www.infoworld.com/article/3296044/artificial-intelligence/data-is-the-lifeblood-of-ai-but-how-do-you-collect-it.html pre-packaged data, public crowd-sourcing and private crowds. Which one of these in u.r opinion could be the most challenging to achieve and W.h.y ? Explain with an example.Name the type of qualitative research best suited for the following topics: 1. Grade 11 Science Text Book 2. Student Activism Since the Marcos Era 3. Effect of Covid-19 Pandemic to Students’ Mental Health 4. Social Media as a Learning Tool 5. The Ifugao’s Burial Practices
- Strongly Disagree Disagree Agree Strongly Agree Question 1. Marketing research is a good way to find out what customers want. 2. Marketing research tells companies how satisfied or dissatisfied their customers are. 3. Marketing research can help companies take advantage of marketing opportunities. 4. Marketers can use surveys to help them make better decisions. 5. Marketers can use research to help them spot trends. 6. Technology allows marketers to track customer buying behavior 7. Online questionnaires offer a quick response time and lower costs than direct mail, telephone, or personal surveys. 8. Some people like to receive marketing materials that target their specific needs. 9. There are ethical and legal issues involved in gathering marketing research data. 10. Gathering large amounts of data causes concerns about privacy. 11. Theft of customer data…1) A type of Informal or Preliminary Research Techniques: A. Content analysis B. Key contacts C. Survey research D. Experimental research 2) Personal events include: A. Leisure B. Sports C. Anniversaries D. Recreation 3) Which one of the following is part of the Crisis Lifecycle? A. Stimulation B. Reputation C. Detection D. Segmentation 4) PEST technique of analyzing the environment cover four categories, all of the following are part of it except: A. Political B. Social C. Technological D. EcologicalTopic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean.Which research strategy ( quantitative, qualitative, or mixed methods research design) is best suitable for this topic?Which instrument ( interviews, questionnaires, surveys) is best suitable to collect data based on the topic?What reserach quiestions are best sutiable?
- The following should be considered: Is it possible that Big Data and Predictive Analytics would have been useful to marketers 15 years ago? What's more, how come?A) Which one of these is an example of Business Influence? Increasing taxes on Tobacco and vape products Investors disproportionately underfunding Black, LatinX, indigenous businesses Higher U.S. tariffs on China, Canada, Mexico The NBA All Star Game slam dunk contest or the MLB homerun derby. B) Which of the below are foundations for building corporate and community relations? (Rework into an all the above question) National Institute for Health (NIH) National Science Foundation (NSF) Bill & Melinda Gates foundation All of the aboveWho is opinion leader?
- Indian Medical Association is interested in investigating what are patients’ perception towards dental treatment. They are interested in doing a focus group discussion for this research. Parag, the new marketing head does not know how to conduct focus group discussion. You have been deputed by consulting firm to help Mr. Parag in this research. I. How could you advise Mr. Parag in conducting focus group? II. What characteristics Mr. Parag should look for while appointing moderatorQ. Briefly differentiate between the following: a. Qualitative and Quantitative designs in terms of its relevance to various research questions? b. Intervening and antecedent variables in terms of their usage? c. Theory and hypothesis?Paraphrase this one. Analyze and elaborate in 100 words. Relying on data garnered from surveys underscores a common challenge—data accuracy. Not all respondents provide entirely truthful or precise information. Inaccuracies might stem not from dishonesty, but rather from personal biases and reservations. Consequently, inaccurate data stands to compromise the integrity of predictive insights, potentially leading businesses astray.