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What are the benefits (strengths) and challenges (weaknesses) of a company whose products and brands are so tied up in one person’s image? Can you think of any other companies that have this same issue? What are the implications for the company’s strategic decision makers?
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- Using the information from your SWOT analysis, have you identified any opportunities that are a good match with your company’s core competencies? Likewise, have you discovered any weaknesses that could be converted to strengths through careful marketing planning?Which industry for which you are considering developing a strategic plan? What industry are you currently working in? Same as above or some other? If it’s different, please identify the one that you’re currently working in. Mission (Purpose of the company, and what the company strives to do) Vision (Desired future achievements and state it wants to be in) Values (How employees should conduct themselves and their business to achieve the mission) Establish Major Goals (Goal – be precise and make sure those are measurable goals)What are the pros and cons of strategic partnership for not-for profits?