MHG LLC is a perfumes company. it has 8 different brands, each brand has a different quality. However, in each brand, there are a variety of scents with same quality. what type of differentiation MHG exercise? please explain?
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MHG LLC is a perfumes company. it has 8 different brands, each brand has a different quality. However, in each brand, there are a variety of scents with same quality.
what type of differentiation MHG exercise? please explain? and graph if possible.
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- You wish to compete in the super premium ice cream market. The task is to determine the wants of the super premium market and the attributes/hows to be met by their firm. Use the house of quality concept. Market research has revealed that customers feel four factors are significant in making a buying decision. A "rich" taste is most important followed by smooth texture, distinct flavor, and a sweet taste. From a production standpoint, important factors are the sugar content, the amount of butterfat, low air content, and natural flavors.Quality is a new competitive weapon" Justify the statement.What can be said of the correlation between the brand of an automobile and its quality? a. The correlation is positive, because better brands have higher quality. b. The correlation is negative, because smaller cars tend to have higher quality and larger cars tend to have lower quality. c. If the correlation is negative, an arithmetic mistake was made; correlation must be positive. d. Correlation makes no sense here, because brand is a categorical variable.
- Burnside Marketing Research conducted a study for Barker Foods on several formulations for a new dry cereal. Three attributes were found to be most influential in determining which cereal had the best taste: ratio of wheat to corn in the cereal flake, type of sweetener (sugar, honey, or artificial), and the presence or absence of flavor bits. Seven children participated in taste tests and provided the following part-worths for the attributes (see 13.4: Applications Involving Binary Variables): Wheat/Corn Sweetener Flavor Bits Child Low High Sugar Honey Artificial Present Absent 1 15 35 30 40 25 15 9 2 30 20 40 35 35 8 11 3 40 25 20 40 10 7 14 4 35 30 25 20 30 15 18 5 25 40 40 20 35 18 14 6 20 25 20 35 30 9 16 7 30 15 25 40 40 20 11 (a) Suppose the overall utility (sum of part-worths) of the current favorite cereal is 70 for each child. What product design will maximize the number of children in the sample who prefer the new dry cereal. Note that a child…identify dependent and independent variables in this statement "We asked first 600 and then 1000 customers to think of a brand/product/service they loved and they disliked. We then asked them to write a divorce letter to the disliked brand and a love letter to the brand they admired, and to score these two brands on a scale from 1 to 10. In this way, we had a benchmark for the perception of the loved and the disliked brands."One of the following is not a reason for establishing a new strategy of quality (a) Consumers are more sophisticated (b) Foreign Markets have drown (c) Isolated Company (d) More Choices for Consumers Explain all the choices briefly that why it is right and why others are wrong
- Food manufacturers often set up tables in supermarkets andoffer free samples to shoppers, along with coupons for thepromoted items. Sometimes restaurants offer free coffee ordrink refills. What other products might lend themselves tosampling? Make a list. Pick one of the items and come up witha sampling plan for it. Where and when would you sample? Towhom would you offer samples?You have been hired as a consumer behavior expert for Dayfresh. Dayfresh offers products such as cow milk, lactose free milk and flavored milk in the milk and dairy category.Question 3. Identify and explain any two Gestalt principles using the pictures below.Q4: Diagrammatically explain the stages of new product development. Which of these can be associated with creating the market myopia? Q5: Which sampling techniques can be used to gain consumer insights regarding innovative products? Explain. Q6: Draft a marketing research plan of launching a telecommunication brand.
- Topic: Quiality control Indicate three companies in which internal and external quality controls are carried out; the periodicity in which they are carried out, advantages and disadvantages of preparing them.When one of the company's products is introduced to the market, it is quickly discovered to have some consistency defects. How do you arrange consumer data (and what type of data) in order to determine the impact and cost of quality defects on this product model and the company?Pharasalia skincare Inc. has developed a new lotion that will help to improve skin ageing. Total sales of the lotion for the last year were $60,000,000. The following data have just been gathered on last year's quality- related costs. COST CATEGORY AMOUNT ($) Product recalls $625,000 Downtime due to defects 600,000 Warranty claims 420,000 Inspection of and testing of incoming materials 300,000 Product liability lawsuits 500,000 Process quality audits 350,000 Rework costs 480,000 Quality training 150,000 Process control monitoring 350,000 Transportation costs to fix customers' problems 375,000 Statistical process control 200,000 Waste 300,000 Net cost of scrap 650,000 Supplier certification 250,000 Reliability engineering 200,000 Returned products 380,000 Manufacturing inspection 150,000 1.Prepare a cost-of-quality report classifying costs into prevention, appraisal, internal failure, and external failure. Also, show costs as a percentage of total costs and total sales. 2.Write a…
