What are the key metrics and KPIs (Key Performance Indicators) used to measure the success of CRM implementations? How can organizations optimize their CRM strategies based on these metrics?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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What are the key metrics and KPIs (Key Performance Indicators) used to measure the success of CRM implementations? How can organizations optimize their CRM strategies based on these metrics?

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