What are the functions performed by the distribution channels in cosmetivs products? How are some of these functions performed in Shiseido's operation in China?
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| What are the functions performed by the distribution channels in cosmetivs products? How are some of these functions performed in Shiseido's operation in China? |
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- Explain what a distribution channel is, identify types ofwholesaling intermediaries, and describe the differenttypes of distribution channels.Diagram the Caterpillar and KFC channel systems. How do they compare in terms of channel levels, types of intermediaries, channel member roles and responsibilities, and other characteristics? How well is each system designed?What is channel of distribution?
- 3. Explain the difference between a conventional distribution channel, a vertical marketing system, and a horizontal marketing system.what are the uncertainty which is generally faced by buyers and sellers ? how these uncertainty overcome by assistance of channel members ? Define Positioning and specialisation and how both contribute to overcome uncertainty faced by buyers and sellers ?What are direct distribution channel and indirect distribution channel? What are the differences between these two type of distribution channles? Please give an example of companies using direct distribution channel and another example of companies using indirect distribution channels, and explain why a direct or indriect distribution channle is more sutiable for the examples you provided.
