What are the international transport modes? Identify the criteria that a company might consider to decide which international transport mode would be best. For these international transport modes, discuss their differences in terms of rules of liability; bill of lading paperwork; shipping containers; and packaging. Explain how each of the following help optimize a company’s supply chain for exports: (1) customs brokers; (2) freight forwarders; (3) insurance companies; and, (4) document completion technology. Provide an example to illustrate.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
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What are the international transport modes? Identify the criteria that a company might consider to decide which international transport mode would be best. For these international transport modes, discuss their differences in terms of rules of liability; bill of lading paperwork; shipping containers; and packaging. Explain how each of the following help optimize a company’s supply chain for exports: (1) customs brokers; (2) freight forwarders; (3) insurance companies; and, (4) document completion technology. Provide an example to illustrate.
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