Suppose that the market for cigarettes in a particular town has the following supply and demand curves: QS = P; QD = 60 – P. 1. What is the equilibrium quantity and price? 2. Suppose that the town council wants to reduce cigarette consumption. It imposes a quantity tax per unit of cigarettes on the consumer side. Find the new equilibrium quantity, the equilibrium price paid by the consumer, and the equilibrium price received by the producer. 3. Suppose the flat tax is 20. What is the new equilibrium quantity, the price paid by consumer, and the price received by the supplier?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 6:
Suppose that the market for cigarettes in a particular
town has the following supply and demand curves:
QS = P; QD = 60 - P.
1. What is the equilibrium quantity and price?
2. Suppose that the town council wants to reduce
cigarette consumption. It imposes a quantity tax
per unit of cigarettes on the consumer side. Find
the new equilibrium quantity, the equilibrium price
paid by the consumer, and the equilibrium price
received by the producer.
3. Suppose the flat tax is 20. What is the new
equilibrium quantity, the price paid by consumer,
and the price received by the supplier?
4. Use the results from Q6.3, compute the consumer
surplus before and after tax. Draw the supply and
demand curve and label the equilibrium quantity
and prices. Also shade the area of the consumer
surplus before and after tax.
5. If the council wants to reduce cigarette sales to 5,
what would the appropriate tax be?
Transcribed Image Text:Question 6: Suppose that the market for cigarettes in a particular town has the following supply and demand curves: QS = P; QD = 60 - P. 1. What is the equilibrium quantity and price? 2. Suppose that the town council wants to reduce cigarette consumption. It imposes a quantity tax per unit of cigarettes on the consumer side. Find the new equilibrium quantity, the equilibrium price paid by the consumer, and the equilibrium price received by the producer. 3. Suppose the flat tax is 20. What is the new equilibrium quantity, the price paid by consumer, and the price received by the supplier? 4. Use the results from Q6.3, compute the consumer surplus before and after tax. Draw the supply and demand curve and label the equilibrium quantity and prices. Also shade the area of the consumer surplus before and after tax. 5. If the council wants to reduce cigarette sales to 5, what would the appropriate tax be?
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