What are the psychological factors behind e-commerce? Consider the point of view of the consumer as well as the seller.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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  • What are the psychological factors behind e-commerce? Consider the point of view of the consumer as well as the seller.
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Background

All business activities and transactions when done online as compared to physical modes tend to occur faster due to technology. Speedily actions can even be applied when responding to market demands, customer queries, supplier needs, etc.

Merchants/sellers can create deals, promotions quickly to attract customers, and thus increase their chances of creating more sales. E-Commerce allows multiple payment modes such as UPI, cash on delivery, card on delivery, net banking, EMIs on credit or debit card, etc.

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