What do the statement mean?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 1DYMP
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What do the statement mean?
2. Boost sales
No matter what you sell, social media can help you sell it. Your social
accounts are a critical
part of your sales funnel-the process through which a new contact becomes
a customer.
As the number of people using social media continues to grow and social
sales tools evolve, social
networks will become increasingly important for product search and
ecommerce. The time is
right to align your social marketing and sales goals. For individual sales
professionals, social
selling is already a critical tool.
Transcribed Image Text:2. Boost sales No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your sales funnel-the process through which a new contact becomes a customer. As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is right to align your social marketing and sales goals. For individual sales professionals, social selling is already a critical tool.
3. Partner with infiuencers
Word of mouth drives 20 to 50 percent of purchasing decisions, When you
get people talking
about your product or company on social media, you build brand awareness
and credibility, and
set yourself up for more sales. One key way to drive social word of mouth is
to partner with
influencers-people who have a large following on social media and can draw
the attention of
that following to your brand.
Transcribed Image Text:3. Partner with infiuencers Word of mouth drives 20 to 50 percent of purchasing decisions, When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales. One key way to drive social word of mouth is to partner with influencers-people who have a large following on social media and can draw the attention of that following to your brand.
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