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- Chapter 13 Describe the value equation and provide an example. Discuss what evaluative criteria is and what determinant criteria is provide an example of each, Describe 2 factors affect evaluative criteria. Describe the difference between compensatory rules an non-compensatory rules.Chapter 8 discusses stimulus factors in advertising.Use Google Videos or Google Images to findexamples of the advertisements for Ford Fiesta’sadvertising campaigns. Evaluate those advertisementsbased on the following stimulus factors:a. Sizeb. Intensityc. Attractive visualsd. Color and movemente. Positionf. Isolationg. Formath. Contrast and expectationsi. Interestingnessj. Information quantity3.Wal-Mart advertises the savings and value of shopping at Wal-Mart because of theirlive better, save money' tagline, This is an example of ____ product positioning. A.attributo/benchtB.price/qualityC.use or applicationD. product user 4.The _____ positioning strategy uses a good or service attribute or benefit to positionthe product in the consumer's mind relative to the products of the competition. A.attribute/ benefitB.price/qualityC.use of applicationD. Product class 6.In determining the feasibility of a particular market segment, a company accessesgovernment census data as well as commercial databases to determine how large the segment may be. This is an example of assessing the _____ of the market segment being consideredA. MeasurebilityB. SubstantiallyC. StabilityD. Actionability
- true/false 1. The add for the winter Olympics in Beijing 2022 by the company Lululemon was "Team Canada x Lululemon Collection represents the courage, strength, and collaboration required to compete at the highest levels". This add is consistent with persuasive and complementary advertising but not informative advertising. 2. Hastings, Hortacsu and Syverson in 2013 present evidence on how informative advertising shapes competition in a case study of Mexican privatized pension funds. 3. The case study of Heinz ketchup, cited in the textbook, was that of an add that emphasized the "thickness" of its ketchup. It was found empirically to have decreased the price elasticity demand of the product. This advertising effect is consistent with persuasive advertising and not informative advertising.1. Management at a U.S. company trying to market tomato paste in the Middle East did not know that, translated into Arabic, tomato paste is “tomato glue.” How could they have known in time to avoid problems? 2. Give examples of how the self-reference criterion might be manifested. QPorter's 5 forces analysis of Yandex search engine? Main competitors are Google, Bing and Apple (Safari).
- Chapter 16 discusses evaluative criteria andChapter 18 discusses postpurchase cognitive dissonance. What are some things thatAmazon could do to aid consumers in making decisions about a product and the evaluative criteria for the product they are consideringpurchasing? Could this help make consumersfeel more comfortable about purchasing a product online and reduce postpurchase guilt anddissonance?11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…Their board of directors in 2014 was delighted with their cash flow and profits. However, they were concerned about future growth because of changing diets of many consumers who had become more concerned about consuming milk-based products. The company had already added low-fat versions of the major products but the board members were concerned that this would not be sufficient to sustain their growth and profits. Some possibilities that were suggested for consideration included (1) setting up a new company to produce non-dairy-based products such as almond milk and other alternatives to cow milk. All the new products would have a healthy “spin” such as the White Wave company; (2) market expansion of their existing product lines into Mexico and Central America; (3) expanding their current product offerings by adding ice cream, high-end cheeses made from goat and sheep milk, and high-end milk-based candy; and (4) a combination of one or more of these alternatives. 1. Evaluate all…
- Explain about Tolerance for Ambiguity in PETRONAS company.Which test is best to test the hypothesis that multiple variances (2 or more) are equal? Group of answer choices 1. t test 2. proportions test 3. Mood's median test 4. Levene's test 5. Analysis of Variance (ANOVA)Outline the most important uses of computer technology in marketing research. Important uses of computer technology in marketing research include (1) a marketing information system (MIS)—a planned, computer based system designed to provide managers with a continuous fl ow of information relevant to their specifi c decision-making needs and areas of responsibility; (2) a marketing decision support system (MDSS)—a marketing information system component that links a decision maker with relevant databases and analysis tools; (3) data mining—the process of searching through consumer information fi les or data warehouses to detect patterns that guide marketing decision making; (4) business intelligence—the process of gathering information and analyzing it to improve business strategy, tactics, and daily operations; and (5) competitive intelligence—the form of business intelligence that focuses on fi nding information about competitors using published sources,…
