What do you feelare the most valid measures forassessing the success of Target's advertising? Explain why you feel that these are the best means of determining effectiveness.
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What do you feelare the most valid measures forassessing the success of Target's advertising? Explain why you feel that these are the best means of determining effectiveness. |
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- Describe the importance of the match type in the keywords for paid advertising. Should there more more than one type of campaign in a Google Ads account? Why?Please review the following advertising images and answer the following questions 6.1. What type of adverting appeal the image relates to. After identifying it give their proper definitions.6.2. Give reasons why you think the advertising appeal is what you think it is6.3. What messages the images are communicating?Many of Target's competitors are attempting to imitate aspects of its advertising and promotional program. (a) Does this present a threat toTarget? (b) Why or Why not, and howshould Target respond?
- Each year, managers at Bausch and Lomb evaluatethe many advertising media alternatives availableto them as they develop their advertising programfor contact lenses. What advantages and disadvantages of each alternative should they consider?Which media would you recommend to them?Many of Target’s competitors are attempting to imitate aspects of its advertising and promotional program. (a) Does this present a threat to Target? Why or why not? (b) Given your answer in (a), how should Target respond?What are some limitations of using metrics to measure advertising effectiveness, and how can they be addressed?
- Evaluate the advertising messages of Banyan Tree.How would you improve its advertising strategy?What salws promtion tools can the company use to supplement its advertising efforts?In light of this, please keep in mind That Do you think that advertising tools like Big Data and Predictive Analytics would have been useful a decade or so ago? Where does this come from, if at all?The first step in developing an ad campaign is to identify the targetaudience. Why is this the starting point for effective advertising? Whatkind of information is used to identify target audiences?
- . Look very closely at the following ad. (Clorets is chewing gum for bad breath) What is the message from the advertiser and how does this advertiser play on our pre-existing attitudes, our social needs, our physical needs, and our emotional needs to attempt to PERSUADE us to buy this product?Suppose you introduced a new consumer food product and invested heavily both in national advertising (pull strategy) and in training and motivating your field salesforce to sell the product to food stores (push strategy). What kinds of feed- back would you receive from both the advertising and your salesforce? How could you increase both the quality and quantity of each?The case states that there is a “substantial gap between the creativity and excitement of Target’s advertising and the store shopping experience” and “attempts to court the youth market have not been particularly successful.” Given your understanding of promotional tools, promotion mix, and integrated marketing communications, can you suggest any solutions to Target to overcome each of these issues? Mention and provide support for at least two ideas. Each idea may be directed at overcoming one or both of the issues mentioned in the question. In describing your ideas, try to provide adequate detail regarding the specific promotional tool or combination of promotional tools you suggest, how you plan to use them, why you suggest using them, and how you expect them to address/overcome each of the above issues.