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(a) How can Bitter Girls find new likes? (b) on what other facebook pages should Bitter Girls advertise? |
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- Q1: What impact will a high customer churn rate have on Twitter’s potential advertising revenue?You are a brand manager for a sneaker manufacturer like Nike or New Balance and are trying to use Facebook to reach (a) college-aged women and (b) men over 55 years of age. What three or four "likes" or interests would you expect each segment to have when you try to reach it with Face book?Suppose AT&T showed a gay couple using its cellservice plan or P&G showed a gay couple usingone of its laundry products in ads on networktelevision. Is a backlash by those who do not acceptthe gay community a likely response? How are suchconsumers likely to respond? Why?
- 1. What is buzz building, and how does it work? 2. What is meant by homophily? 3. Describe some ways in which marketers use the Internet to encourage positive word-of-mouth. 4. Could a marketer create a generalized opinion leader? 5. What is an opinion leader? Give three reasons why they are powerful influences on consumers’ opinions. 6. Is there such a thing as a generalized opinion leader? Why or why not? 7. What is klout, and how is it measured? 8. How do you find a suitable opinion leader? 9. What is FOMO, and why might it be important? 10. List three types of social power, and give an example of each. 11. What is a brand community, and why is it of interest to marketers? 12. Define conformity and give an example of it. Name three reasons why people conform. 13. How does the Principle of Least Interest relate to your success in a romantic relationship?Watch the following Video link and read the summery of the video:https://www.viddler.com/embed/a0a0a318Video Summary: In 2008, McDonald’s noted changes in its customers' attitudes toward fast food. The company adapted its marketing mix accordingly, developing a messaging program around a set of “proof points” emphasizing the freshness and quality of ingredients used. The video explains the elements of the program.The company has moved on to other initiatives since this video was made, based on other changes in the marketing environment. This means that students won’t be able to see this initiative in action, but it still serves as a useful teaching example. 1: What changes in the marketing environment led McDonald’s to launch its “What We’re Made Of” initiative?2: The video refers to a “360 campaign” used by McDonald’s to convey its message. What does this mean? Give some examples of the components of the campaign.Q1. When selecting your target audience for a social marketing campaign that encourages people to exercis regularly , which group of people would be the most difficult to influence Select one : a. aIndividuals who are overweight and believe that they cannot perform any form of physical activity. b. Those who are aware of the importance of exercise but do not have time to exercise C. Those who cannot afford to pay for gym memberships . d. Individuals who do not like to exercise ___________________________________ Q2.Sara has always been a junk food lover, but she finally started selecting and preparing healthier meals for her family . It has taken a long time to accept that small changes in her diet can have a big on her . This an indication that which phase of the stages of change model? a. Action b. Contemplation . C. Precontemplation d. Preparation _____________________________________ Q3.The role of research for social marketing efforts is mainly…
- Is Facebook acting responsibly or merely trying to monetize kids as critics claim?. What is an opinion leader? How does an opinionleader relate to the multistep flow of communication?“User attitude towards Facebook advertising” Dependent variable:user attitude Independent variables will be credibility, informativeness, entertainment, interactive and relevance. why the 5 Independent variables(IV) is important? and explain reason for each IV。
- short answer Each of us sees different online ads based upon our browsing history; email content; use of smart speakers like Siri; commenting, liking and following social media pages; etc. So, as you're online, you'll be served ads about what advertisers think you will buy based on your online behavior. No one else sees the same selection of ads that you see! For this post, share the rough percentage of ads you see that motivate you toward a purchase, versus ads for products you would never buy. For example, are 80% of the ads you see effective? How do you feel about predictive advertising like this? Does it violate your privacy or help you as a consumer? Or both?thoughts on the new instagram updateDescribe the challenges and ethical considerations related to keyword stuffing and black-hat SEO practices. What are the potential consequences for websites that engage in such practices?