What is a brand image? Why is it important?
Today’s generation is quite remarkable, so they are attracted to branded products that enhance their personality or maintain their social status, creating a stir in the market. This brand image is simply a logo or trademark of the brand developed in the mindset of the customer.
Brand image is the way consumers consider a particular brand. It is developed in the customers' minds in accordance with the experience and dealings of the customers with the brand. The basic notion of a brand image is the consumer buying the product or service and the similarity related to that product or service.
Brand image is important as it is a priority to develop the best business-customer relationship. This helps to strengthen the credibility of existing customers and helps sustain customers. A positive brand image can make the decision process easier, thereby promoting more routine purchases and initial purchases. A favourable brand image reveals the affluence of a product and boosts sales and revenue.
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