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- What is the marketing term for people who influence others? Question 3 options: a) Gatekeepers b) Opinion leaders c) Persuaders d) Reference leaderFind two (2) print ads. One illustrating the cognitive component and the other illustrating the affective component. Why has each marketer taken the approach it did?What types of affective responses to the Ralph Lauren advertisements and retail displays might be created by consumer's affective system?
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