Question 30 Sandy Smith, vice president of marketing for a large consumer products company, will soon travel to Colombia to spearhead an effort to increase her company's presence there. Sandy is concerned about her safety and has contacted a risk- assessment service for advice. Which of the following is most likely to assist Sandy keeping a low profile? Dressing like the locals whenever possible and avoiding expensive jewelry Participating in public demonstrations attended by large local crowds Streamlining financial transactions by paying for expenses with large denominations Maintaining the ability to cover unexpected expenses by carrying a large amour of cash

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 30
Sandy Smith, vice president of marketing for a large consumer products company,
will soon travel to Colombia to spearhead an effort to increase her company's
presence there. Sandy is concerned about her safety and has contacted a risk-
assessment service for advice. Which of the following is most likely to assist Sandy in
keeping a low profile?
Dressing like the locals whenever possible and avoiding expensive jewelry
Participating in public demonstrations attended by large local crowds
Streamlining financial transactions by paying for expenses with large
denominations
Maintaining the ability to cover unexpected expenses by carrying a large amount
of cash
Transcribed Image Text:Question 30 Sandy Smith, vice president of marketing for a large consumer products company, will soon travel to Colombia to spearhead an effort to increase her company's presence there. Sandy is concerned about her safety and has contacted a risk- assessment service for advice. Which of the following is most likely to assist Sandy in keeping a low profile? Dressing like the locals whenever possible and avoiding expensive jewelry Participating in public demonstrations attended by large local crowds Streamlining financial transactions by paying for expenses with large denominations Maintaining the ability to cover unexpected expenses by carrying a large amount of cash
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