What is Google’s corporate strategy? Does Google have a clear vision of what it wants to become?

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter3: The Environment And Corporate Culture
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  1. What is Google’s corporate strategy? Does Google have a clear vision of what it wants to become?
  2. Use Porter’s Essentials Test (Chapter 12) to determine if this strategy creates competitive advantage. If so, how? If not, why not?
  3. Look beyond the conventional sources of synergy and consider complementarities, bargaining power, and rivals. What threats does Google face?
  4. Does Google need to refocus? How should Google delineate its corporate boundaries and which businesses, or products would you recommend abandoning or divesting, if any?
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