What is quality? How do we determine quality?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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  1. What is quality? How do we determine quality?
  2. Differentiate goods from services. How are these related to service products?
  3. What are the different dimensions for service quality products?
  4. Identify at least 5 personalities who are pioneers of total quality management and service quality management. Discuss their significant contributions.

 

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ISBN:
9780357033791
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