Multiple Choice Question
1- Which is not one of the questions to address in a 5W customer analysis?
Group of answer choices
Who are our customers?
What is our company's operating philosophy?
When do customers buy our products?
Why do potential customers not purchase our products?
2- What is most true about data versus information/
Group of answer choices
Data is not needed in marketing.
There is a big shortage of data since it is difficult to collect and store.
Data is not useful until it is put in the form of information that can help make better decisions.
Information is helpful even if it comes from inaccurate data.
3- When doing the Internal Environment in the situation analysis, you should address all of the following, EXCEPT:
Group of answer choices
direct competition
company objectives
organizational resources
corporate culture and structure
4- Analyzing changing demographics and people's current attitudes would fall under which part of the situation analysis?
Group of answer choices
Internal
External: economic environment
External: natural environment
External: sociocultural trends
5- If someone starts selling kits for cutting your own hair (meeting the same needs with a similar product, but not exactly the same), what kind of competition does this represent for barber shops according to the competition types in the book and slides?
Group of answer choices
Brand
Product
Generic
Total Budget
6- If a business decides it needs primary data to make better
Group of answer choices
Look at past company sales records.
Access government data from the Census web site.
Do a survey of customers.
All of the above are primary data sources.
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