What is the effect of the decline of Ford’s Australia’s productivity on its cost efficiency, production, and profit? Discuss.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Title Case: Ford to Shutdown Australian Production by 2016

  1. What is the effect of the decline of Ford’s Australia’s productivity on its cost efficiency, production, and profit? Discuss.
  2. How does it affect Ford Australia’s suppliers, particularly the metals and plastic industries? Explain.
  3. Do you agree that carbon tax is the key factor behind Ford Australia’s decision to stop production? Do you think Ford will still close even without the carbon tax? Justify your answer.
  4. Do you think profit could be maintained if the tax burden were simply passed on to the consumers in the form of higher selling price? How will this affect sales? Explain.

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