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- 33-ChoicePoint is a company that gathers data from police, criminal and motor vehicle records credit and employment historiescurrent and previous addresses and insurance claims to assemble and maintain electronic dossiers on almost every adult in the USA. ChoicePoint is an example of: O a. Interpol O bProfiling System O c. Data aggregator O d. Insurance companyWhat is your understanding of the 7Ps of marketing? with referenceThe Pinto was a small subcompact car manufactured by Ford in 1971 in the face of looming competition from foreign automobile manufacturers. It was the first ‘small’ car created by Ford and was supposed to cost less than $2000 and weigh less than 2000 pounds. It was an attractive proposition for American consumers at the time when gas prices were rising (the oil crisis of 1973 was right around the corner!) and disposable incomes were constrained. The car was initially well-received in the American market, with full-page newspaper ads highlighting the distinctive design and fuel efficiency of the Pintop. But over time, it became apparent that the vehicle had a dangerous design flaw. The car’s fuel tank was located between the rear bumper and the rear axle - any low-speed rear-end collision at 25 mph would rupture the gas tank, cause fuel to leak and cause a fire or explosion. Cases of injuries and deaths trickled into Ford over time. Recall managers conducted a cost-benefit analysis…
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- Problem 1: Identify three product or service categories other than books, video, and music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006), “Ch. 1: The Long Tail,â€Â pp. 15-26.  “Ch. 3: A Short History of the Long Tail,†pp. 41-51, “Ch. 4: The Three Forces of…Select the correct response next to the matching statement(CLO-2). Which buying center participant - a buyer, decider, gatekeeper, influencer, or user-is most likely to make the following statements? "I'll place the order first thing tomorrow" Answer 1 "Without an appointment, no sales rep gets to see Mr. Johnson". Answer 2 "I specified the bonding agent on another job and it worked for them". Answer 3 "Okay, it is a deal-we'll buy it". Answer 4 "This bonding agent better be good". Answer 5 "I don't see any reason why we can't use this bonding agent on the next job"Answer the questions based on the case.Alia is a salesperson in an electronics company. At a recent trade exhibition, she met asupplier that was willing to supply her company with a product on an exclusive basis (i.e.,available to her company only) that could offer in the business marketplace. The product inquestion has already been successfully developed and tested and – yet – is not being sold onthe market. Alia knows from speaking to the customers that there is demand for such a productand it would plug a gap in her company’s product portfolio and give the company a significantcompetitive advantage.Then, Alia approach the product management division with all her idea, and, to hersurprise, they are very unenthusiastic and reject the idea, stating “We always develop ourproducts in-house in this department – it would cost the company far too much to set up theprocesses to buy in a product from outside”. Questions.1. What Alia can do to argue or persuade the product management division…
- Which of the following is most likely to be an example of an unsought product? A. A MP3 player B. A Lexus LS 400 luxury automobile C. A flight on American Airlines D. Burial Insurance E. Ivory soapDescribe the key points of each article from https://www.cbssports.com/nfl/news/why-amazons-jeff-bezos-might-be-shut-out-of-buying-the-commanders-as-drama-continues-with-sale-of-nfl-team/ and https://profootballtalk.nbcsports.com/2023/02/25/reports-intensify-that-jeff-bezos-has-been-blocked-from-buying-commanders/. Detail why the author of the article found it illegal or unethical. Evaluate the leader's ethical awareness or standards, (apply the course material). This discussion will be at least 300 words. (Be sure to reference your articles in APA format).True-False Questions 1.Broadly speaking, a business transaction that uses network access, computer-based systems, and a Web browser interface qualifies as electronic commerce. 2.Consumer-to-consumer electronic commerce refers to transactions between a business and the final consumer of the product. 3.Business-to-business electronic commerce refers to transactions between businesses where neither is the final consumer. 4.B2C sites are required to have quick download times, more instructions for site navigation, shopping carts, and methods for keeping user profiles. 5.The electronic commerce form of government can be referred to as e-gov. 6.Increased profit is an anticipated benefit when firms engage in electronic commerce. 7.Security is an issue for B2C and B2B transactions. 8.In 2000, electronic commerce accounted for more than $1 billion of economic activity in the United States. 9.Implementing electronic commerce is not a difficult task. 10.LEXIS-NEXIS is an external database that…