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SoulFood.com is a new entrant in the vegan packaged food space. They have developed
their online store from a professional website development company. They have also
hired a social media executive to create brand pages on Facebook, Instagram, Pinterest,
YouTube and Twitter. They have a dedicated content developer who posts content on
these platforms every day and writes a blog article once a week. Moreover, they have a digital marketing agency who is running a Google ads campaign, Facebook and
Instagram ad campaigns. SoulFood collaborated with 50 Instagram influencers by
sending them free products and no monetary exchange. These influencers have posted
content about the brand on their individual accounts. Customers are also giving positive
reviews for on SoulFood’s website and social media pages. All these marketing efforts
have resulted in generating buzz about SoulFood.
What is the POEM framework? Identify the paid, owned, earned media for SoulFood
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- SoulFood.com is a new entrant in the vegan packaged food space. They have developed their online store from a professional website development company. They have also hired a social media executive to create brand pages on Facebook, Instagram, Pinterest, YouTube and Twitter. They have a dedicated content developer who posts content on these platforms every day and writes a blog article once a week. Moreover, they have a digital marketing agency who is running a Google ads campaign, Facebook and Instagram ad campaigns. SoulFood collaborated with 50 Instagram influencers by sending them free products and no monetary exchange. These influencers have posted content about the brand on their individual accounts. Customers are also giving positive reviews for on SoulFood’s website and social media pages. All these marketing efforts have resulted in generating buzz about SoulFood. What is the POEM framework? Identify the paid, owned, earned media for SoulFood Ramya is passionate about running…Clinton Financial Consultants is a firm of chartered accountants and financial consultants. Amongst its many activities , it specializes in arranging finance for new entrepreneurs. It helps them in evaluation, preparing viable reports, documentation, legal documentation and finally obtaining a loan from banking or financial institutions. The task involves preparing a proposal, checking the background of the client firm for its creditworthiness, preparing pro forma balance sheets and profit and loss accounts for the term of the loan, carrying out a need analysis, preparing loan agreement documents and finally obtaining the loan for the client. To facilitate better management, the firm uses PERT. It is currently processing the proposed loan for Alfa enterprises. The team assigned for this project has identified the following activities: Activity Description Immediate Predecessor A Start preparing proposal as per template - B Check credit worthiness of firm - C Create a rough draft…SportTech Events: SportTech Events puts on athletic events for local high school athletes. The company needs a database designed to keep track of the sponsor for the event and where the event is located. Each event needs a description, date, and cost. Separate costs are negotiated for each event. The company would also like to have a list of potential sponsors that includes each sponsor’s contact information, such as the name, phone number, and address. Each event will have a single sponsor, but a particular sponsor may sponsor more than one event. Each location will need an ID, a contact person, and a phone number. A particular event will use only one location, but a location may be used for multiple events. SportTech asks you to create an ERD from the information described above and then to create a normalization structure in 3NF.
- NetScan IT Solutions is an IT service and support organization located in a major metropolitan area. The organization consists of eight first-line supervisors, 30 field technicians/installers, 10 part time Tier 1 help desk technicians, 1 CCNE, 1 CCNA, and numerous personnel that provide organizational administrative support. NetScan provides diagnostic, installation, consultation, and numerous other services related to all aspects and domains in information technology. The organization has not been very progressive with its internal service records, service scheduling, and other service and support information as many of these records are paper-based. Procedures and processes are not formally documented by the organization and the staff is having difficulty keeping up with the daily demands of normal operations. Documentation is lost or misplaced on a fairly regular basis, putting the staff into crisis mode as they try to make things right. The Board of Directors recently hired a…ProFood Supply Company This case revolves around the issue of sales strategy. Jon is faced with two alternative sales strategies for trying to make his sales quota. Neither appears to be a good short term solution. Summary ProFood Supply Company, founded in New York in 1960, has grown steadily over the decades to become one of the largest full-service institutional food suppliers in the nation, selling perishable and non-perishable foods and foodservice supplies such as tablecloths, napkins, and tableware. In the past year, ProFood had begun an aggressive push into a new market segment, the hotel/motel restaurant market. Jon Menzes, the ProFood sales representative in Nashville, Tennessee, has been with the company for two years and hopes to move into management someday. His sales manager, Emily Lewis, told him that if he finished the year over 100% of his sales versus quota that he would be put into the pool of candidates considered for a promotion during the next twelve months. To…D’Unique Enterprise, a company that manufactures hair growth oil is preparing for its upcoming financial year (2021). D’Unique’ is seeking a loan from JNT Bank to purchase equipment that will be used to package the oils in anticipation of sales. The loans officer at the bank is requesting the company’s upcoming financial year’s budget to assess their cash position to repay the loan A. Sales/Collection Sales unit in the fourth quarter of 2020 will be 2500 units and is expected to increase by 500 units over each quarter in 2021. Selling price is $60 per unit. All sales are on account. Management expects future sales collection to follow past experiences. Customers pay 60% in the quarter of sales and 40% in the quarter following sales. Accounts receivable for December 31, 2020 is expected to be $60,000. B. Production To reduce the risk of a stock-out or idle time, D’Unique Co. has maintained an ending inventory policy of 20% of the following quarter’s sales unit. C.…
- Louis Clark, the new administrator for the surgical clinic, was trying to figure out how to allocate his indirect expenses. His staff was complaining that the current method of taking a percentage of revenues was unfair. He decided to try to allocate utilities expense based on square footage for each department, to allocate administration expense based on direct costs, and to allocate laboratory expense based on direct costs, and to allocate laboratory expense based on tests. What would the results be?XFashion has explored other segments to expand the business, such as luxury, children’s and man’s fashion. The company has decided to postpone targeting the luxury segment, because, according to Julia Bernstein, Chief Operating Officer of XFashion, “the segment proves not to be ideal”. Conversely, the company will launch XFashion Men in December, by adding men’s apparel and accessories in response to strong client demand. “Since day one, we’ve heard from XFashion husbands, boyfriends, brothers and dads that they would love a XFashion service for themselves,” said Bernstein. In addition to style services that directly compete with XFashion, such as Nordstrom’s Trunk Box, the men’s apparel segment is also targeted by other competitors. Some offer only a specific item, such as the Tie Subscription Club or the Socks Society, in which customers pay a $45 monthly fee to receive 6 new pairs of socks every three months. Others focus on a brand or lifestyle, such as Under Armour’s subscription…As part of a quality improvement initiative, Consolidated Electronics employees complete a three-day training program on teaming and a two-day training program on problem solving. The manager of quality improvement has requested that at least 8 training programs on teaming and at least 10 training programs on problem solving be offered during the next six months. In addition, senior-level management has specified that at least 25 training programs must be offered during this period. Consolidated Electronics uses a consultant to teach the training programs. During the next quarter, the consultant has 84 days of training time available. Each training program on teaming costs $10,000 and each training program on problem solving costs $8000. Formulate a linear programming model that can be used to determine the number of training programs on teaming and the number of training programs on problem solving that should be offered in order to minimize total cost. Graph the feasible region.…
- As part of a quality improvement initiative, Consolidated Electronics employees complete a three-day training program on teaming and a two-day training program on problem solving. The manager of quality improvement has requested that at least 8 training programs on teaming and at least 10 training programs on problem solving be offered during the next six months. In addition, senior-level management has specified that at least 25 training programs must be offered during this period. Consolidated Electronics uses a consultant to teach the training programs. During the next quarter, the consultant has 84 days of training time available. Each training program on teaming costs $10,000 and each training program on problem solving costs $8000. a. Formulate a linear programming model that can be used to determine the number of training programs on teaming and the number of training programs on problem solving that should be offered in order to minimize total cost‘AYS Corporation’ is an Italian established multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. The company is well known for its modern designs for various types of appliances and furniture, and its interior design work is often associated with an eco-friendly simplicity. In addition, the firm is known for its attention to cost control, operational details, and continuous product development. They are currently operational in 10 countries mostly in Europe and North America. Recently, they have opened a store In Mumbai, India and it has been extremely successful there. As there is a successful entry to the South Asian market, AYS decides to open one of their stores in Dhaka, Bangladesh and start operation in 2022. Question: Explain what ideally should be their global marketing strategy in terms of Communication strategy and Product Strategy.‘AYS Corporation’ is an Italian established multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. The company is well known for its modern designs for various types of appliances and furniture, and its interior design work is often associated with an eco-friendly simplicity. In addition, the firm is known for its attention to cost control, operational details, and continuous product development. They are currently operational in 10 countries mostly in Europe and North America. Recently, they have opened a store In Mumbai, India and it has been extremely successful there. As there is a successful entry to the South Asian market, AYS decides to open one of their stores in Dhaka, Bangladesh and start operation in 2022. Question: Cross-cultural analysis is very difficult for many reasons. Make a chart of 5 differences in cultures between the two countries, Italy and…
